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The Internet Will Fail

28 February 2010 One Comment

My friend, Paul, just sent me a link to a 1995 Newsweek article that predicts the death of the internet by a guy named Clifford Stoll.  In 2010, it seems a bit foolish.  Take a look.

cstollThe Internet? Bah!
Hype alert: Why cyberspace isn’t, and will never be, nirvana

After two decades online, I’m perplexed. It’s not that I haven’t had a gas of a good time on the Internet. I’ve met great people and even caught a hacker or two. But today, I’m uneasy about this most trendy and oversold community.Visionaries see a future of telecommuting workers, interactive libraries and multimedia classrooms. They speak of electronic town meetings and virtual communities. Commerce and business will shift from offices and malls to networks and modems. And the freedom of digital networks will make government more democratic.Baloney.

Do our computer pundits lack all common sense? The truth in no online database will replace your daily newspaper, no CD-ROM can take the place of a competent teacher and no computer network will change the way government works.

Consider today’s online world. The Usenet, a worldwide bulletin board, allows anyone to post messages across the nation. Your word gets out, leapfrogging editors and publishers. Every voice can be heard cheaply and instantly. The result? Every voice is heard. The cacophany more closely resembles citizens band radio, complete with handles, harrasment, and anonymous threats. When most everyone shouts, few listen. How about electronic publishing? Try reading a book on disc. At best, it’s an unpleasant chore: the myopic glow of a clunky computer replaces the friendly pages of a book. And you can’t tote that laptop to the beach. Yet Nicholas Negroponte, director of the MIT Media Lab, predicts that we’ll soon buy books and newspapers straight over the Intenet. Uh, sure.

What the Internet hucksters won’t tell you is tht the Internet is one big ocean of unedited data, without any pretense of completeness. Lacking editors, reviewers or critics, the Internet has become a wasteland of unfiltered data. You don’t know what to ignore and what’s worth reading. Logged onto the World Wide Web, I hunt for the date of the Battle of Trafalgar. Hundreds of files show up, and it takes 15 minutes to unravel them–one’s a biography written by an eighth grader, the second is a computer game that doesn’t work and the third is an image of a London monument. None answers my question, and my search is periodically interrupted by messages like, “Too many connectios, try again later.”

Won’t the Internet be useful in governing? Internet addicts clamor for government reports. But when Andy Spano ran for county executive in Westchester County, N.Y., he put every press release and position paper onto a bulletin board. In that affluent county, with plenty of computer companies, how many voters logged in? Fewer than 30. Not a good omen.

Point and click:Then there are those pushing computers into schools. We’re told that multimedia will make schoolwork easy and fun. Students will happily learn from animated characters while taught by expertly tailored software.Who needs teachers when you’ve got computer-aided education? Bah. These expensive toys are difficult to use in classrooms and require extensive teacher training. Sure, kids love videogames–but think of your own experience: can you recall even one educational filmstrip of decades past? I’ll bet you remember the two or three great teachers who made a difference in your life.

Then there’s cyberbusiness. We’re promised instant catalog shopping–just point and click for great deals. We’ll order airline tickets over the network, make restaurant reservations and negotiate sales contracts. Stores will become obselete. So how come my local mall does more business in an afternoon than the entire Internet handles in a month? Even if there were a trustworthy way to send money over the Internet–which there isn’t–the network is missing a most essential ingredient of capitalism: salespeople.

What’s missing from this electronic wonderland? Human contact. Discount the fawning techno-burble about virtual communities. Computers and networks isolate us from one another. A network chat line is a limp substitute for meeting friends over coffee. No interactive multimedia display comes close to the excitement of a live concert. And who’d prefer cybersex to the real thing? While the Internet beckons brightly, seductively flashing an icon of knowledge-as-power, this nonplace lures us to surrender our time on earth. A poor substitute it is, this virtual reality where frustration is legion and where–in the holy names of Education and Progress–important aspects of human interactions are relentlessly devalued.

Stoll decided to reply when the story came back up these 15 years later.

“Of my many mistakes, flubs, and howlers, few have been as public as my 1995 howler.

Wrong? Yep.

At the time, I was trying to speak against the tide of futuristic commentary on how The Internet Will Solve Our Problems.

Gives me pause. Most of my screwups have had limited publicity: Forgetting my lines in my 4th grade play. Misidentifying a Gilbert and Sullivan song while suddenly drafted to fill in as announcer on a classical radio station. Wasting a week hunting for planets interior to Mercury’s orbit using an infrared system with a noise level so high that it couldn’t possibly detect ‘em. Heck – trying to dry my sneakers in a microwave oven (a quarter century later, there’s still a smudge on the kitchen ceiling)

And, as I’ve laughed at others’ foibles, I think back to some of my own cringeworthy contributions.

Now, whenever I think I know what’s happening, I temper my thoughts: Might be wrong, Cliff…

Warm cheers to all,

-Cliff Stoll on a rainy Friday afternoon in Oakland”

But here are my little thoughts :

I gotta say that, while his flippant attitude about what could be in the future is awry, some of his assertions are still spot on… in fact, I think is apology is premature.  As technology continues to invade our lives, I predict that there will be an emergence of an upper class that will be marked by its ability to avoid ever-present technology.

While the future of public schools might include masses of children taught by a teacher, remotely, there will be an upper class of students who are taught in an environment that looks more like an 19th century school house than it does the telescreens of 1984.

As Stoll suggests, human contact will not be replaced by technology.  Right now, the newness of the technology makes it something to aspire for.  It is only accessible by the upper class and is, therefore desirable.  But as we know, with time, technology becomes more affordable, less unique, less prestigious and – therefore – less in demand.  In fact, every piece of technology is trying to go one step farther in achieving exactly what it cannot.  It will always fall short of human to human, face to face interaction.

Let’s give it another 15 years and see what we get.  What do you say?

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One Comment »

  • Nathan said:

    I think you're spot on Cole. While the upper class won't give up technology in the future, they'll be the ones who can afford the "human touch."

    Shopping has headed in that direction, already.

    Just the other day I was looking for a new suit when I realized that the only places left where a salesperson really walks you through the process of choosing clothing that will be tailored to your needs are the higher-end luxury department stores where you'll need a pretty decent paycheck to check out.

    I don't think it was too long ago that most stores had that sort of personal touch incorporated. But that sort of service has now been replaced by a point-and-click shopping mentality. It makes sense, though, since on a purely economic perspective, it's more cost effective to hire order takers rather than true consultants.

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